Crypto.com Arena Partners With KultureCity to Bring Sensory Inclusivity to the Arena

NORTHAMPTON, MA / ACCESSWIRE / October 31, 2022 / AEG

AEG's Crypto.com Arena has partnered with KultureCity to ensure that every program and event hosted at the venue is sensory inclusive for all fans and guests. The new initiative will help create an accepting and inclusive environment and promote daily accessibility for those with sensory sensitivities.

As a recipient of KultureCity's Sensory Inclusive™ certification, staff at Crypto.com Arena will undergo annual training led by top medical professionals that will help them identify guests with sensory needs and how to correctly deescalate a sensory overload situation. Additionally, sensory bags, equipped with noise canceling headphones, fidget tools, verbal cue cards, and weighted lap pads, will be available to all guests at Crypto.com Arena who may feel overwhelmed by the environment.

"We are incredibly excited to welcome KultureCity to Crypto.com Arena and feel strongly that our partnership will benefit all of our loyal fans and guests who look to us for memorable life moments. We are confident our collaboration shows our continued dedication to ensure all guests and fans have a safe and enjoyable experience every time they attend an event," said Danielle Snyder, Senior Vice President, Arena Service, Crypto.com Arena.

Sensory sensitivities or challenges with sensory regulation are often experienced by individuals with autism, dementia, PTSD and other similar conditions (1 in 6 individuals). One of the major barriers for these individuals is sensitivity to overstimulation and noise, which is an enormous part of the environment in a venue such as Crypto.com Arena. With its new certification, the arena is now better prepared to assist guests with sensory sensitivities in having the most comfortable and accommodating experience possible when attending any event.

Prior to attending an event at the arena, families can download the free KultureCity App where one can view what sensory features are available and where they can access such features. Also, the App features the Social Story, which will provide a preview of what to expect while enjoying an event at Crypto.com Arena.

KultureCity is a leading non-profit recognized nationwide for using its resources to revolutionize and effect change in the community for those with sensory needs, not just those with autism. Since the program's inception, KultureCity has created over 1,000 sensory-inclusive venues in 6 countries: this includes special events such as the NFL Pro-Bowl, NFL Super Bowl, MLB World Series, and MLB All Star Weekend. KultureCity has won many awards for its efforts, including the NASCAR Betty Jane France Humanitarian Award in 2017 and the 2018 Clio Sports Silver for social good in partnership with Cleveland Cavaliers/Quicken Loans Arena. The Cleveland Cavaliers' Quiet Space Sensory Room at Quicken Loans Arena was a finalist for the 2018 Stadium Business Award, KultureCity was named one of the World's Most Innovative Companies for 2019 and 2020 by FastCompany and recently won the Industry Partner Award in TheStadiumBusiness Design & Development Awards 2019. To learn more about KultureCity, click here.

AEG, Monday, October 31, 2022, Press release picture
AEG, Monday, October 31, 2022, Press release picture

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SOURCE: AEG



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